Normalize Social & Review Data From Any Platform Into One Schema

One POST /normalize turns Twitter, Facebook, YouTube, TikTok, Reddit, Yelp, Google Reviews, and dozens of other payloads into a single canonical post model—posts, metadata, confidence, plus warnings and errors when items fail. Send one platform or mixed buckets in one body. Stateless, 50MB max, 50 nesting levels.

Try Social Media Normalization API Basic on RapidAPI: 100 requests/month free

Stop maintaining dozens of social and review parsers. Pipe webhook, export, or API JSON through one normalization step—same content, author, metrics, and media fields every time. Focus on listening, search, and analytics—not on every vendor’s field rename.

Real-world use cases

  • Social listening — unify tweets, posts, and videos into one index or warehouse.
  • Review aggregation — normalize Yelp, Trustpilot, IMDb-style payloads for comparison or ML.
  • Mixed-ingest ETL — one request with multiple platform + data buckets.
  • Confidence-aware UIs — filter on interpretation method and confidence scores.
  • Partial success — bad array elements surface as errors without failing the whole batch.

Why not build your own normalizer?

  • Field names and metrics differ per network and API version
  • Official vs scraped shapes trigger constant edge cases
  • Each new source multiplies maintenance

This API centralizes mapping logic so you can scale ingestion without a parser per platform.

Who this API helps

  • Social analytics, listening, and dashboard products
  • Review and reputation platforms
  • Data teams building unified content lakes
  • Developers who want deterministic JSON-to-JSON output (not live scraping here)

Before and after normalization

Networks nest text, authors, and metrics differently. The API maps them into one predictable post shape (illustrative).

Before (vendor fragment)

{ "text": "…", "author_id": "42", "created_at": "…" }

After (canonical)

{
  "content": "…",
  "createdAtIso": "…",
  "author": { … },
  "interpretation": { … }
}

What the API does

Send POST /normalize with application/json. Top-level body may use payload or data (aliases). For a single source, send platform plus a nested object. For multiple sources, send an array of buckets: each with platform, optional platformVersion, and data (array of raw items). Response includes posts, authors, metadata, confidence, and optional warnings / errors.

This API does not call social networks on your behalf—it only transforms JSON you already have.

Platforms

Pass a platform string (and optional platformVersion, e.g. Twitter 2 vs 1.1) for best accuracy.

Common sources

  • twitter, facebook, youtube, tiktok
  • reddit, linkedin, instagram, bluesky
  • yelp, google_reviews, trustpilot, github

Custom & auto-detect

Use platform: "custom" for unknown shapes. You can omit platform in some cases; the service may infer from structure (lower confidence).

See the README on RapidAPI for the full platform table (40+ entries).

Need a new platform or version? Post on RapidAPI discussions with the vendor name and a redacted sample payload.

Request & response schema

Endpoint: POST https://social-media-data-normalization-interpretation.p.rapidapi.com/normalize with RapidAPI headers.

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Try it in the playground

Choose a sample, edit JSON, add your RapidAPI key, run. The key is sent only to RapidAPI.

Templates load into the editor; change anything before running.

Subscribe on RapidAPI for production keys and quotas.

Get code

Snippets mirror the playground JSON. Pick a language, refresh after edits, then copy.

Limits: 50MB body, 50 levels of JSON nesting (see error codes).

Pricing & tiers (RapidAPI)

Built for teams ingesting heterogeneous social and review JSON at scale—dashboards, lakes, and ML features.

Current plans on RapidAPI:

Basic

$0/mo

Primary: 100/month

Pro

$9.99/mo

Primary: 10,000/month

Recommended

Ultra

$49.99/mo

Primary: 100,000/month, then $0.003 each

Mega

$99.99/mo

Primary: 250,000/month, then $0.002 each

If RapidAPI pricing or quotas change, the live listing is authoritative.

What to expect

JSON responses with posts and supporting fields. Use your RapidAPI key on every request. Stateless. See RapidAPI docs for the full contract.

About this API

Who should use this API

Products that aggregate social or review content and need one schema for search, analytics, or export.

Also known as

Social feed normalizer, unified social JSON API, multi-platform content API.

Social Media Data Normalization & Interpretation API

Normalize social media and review data from Twitter, Facebook, YouTube, TikTok, Reddit, LinkedIn, Instagram, Mastodon, Bluesky, Yelp, Google Reviews, IMDb, Trustpilot, GitHub, Stack Overflow, and 40+ platforms into one canonical post schema. One API call for single or mixed sources. Built for social listening, review aggregation, and data pipelines.

Frequently asked questions

  • No. It only normalizes JSON you send. It does not call Twitter, Meta, Google, or other vendor APIs on your behalf.
  • No for this endpoint. You use your RapidAPI key here. You obtain social JSON through your own integrations.
  • Yes. Send an array of buckets with platform and data (array of raw items). You get one combined posts array.
  • The API accepts either top-level payload or data for the main content.
  • 50MB per request and up to 50 levels of JSON nesting. Oversize or too-deep payloads return documented error codes.
  • No. Fully stateless.
  • On RapidAPI: Basic is free with 100 requests/month; Pro ($9.99/mo) includes 10,000/month; Ultra ($49.99/mo, recommended) includes 100,000/month; Mega ($99.99/mo) includes 250,000/month—with overage rules on the listing.
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